Mechanical Games review on Neural

Chiara Ciociola wrote a nice review of the Mechanical Games for Neural today. I especially like this idea, “Choosing the Mechanical Turk service (also featured Burrough’s previous work “Mechanical Olympics”) is not new in net art. But here its mechanisms are not exaggerated to emphasize the rotten side, as in Sheep Market by Aaron Koblin. The use of such tools as the Mechanical Turk platform and viral video (this one already a standard in the internet marketing business) here is an ironic trick. The goal is to restore a spontaneous production network, as a strong place for virgin ‘immaterial labor’, able to sublimate the frozen and heavy capitalist logic.” Cheers, Chiara.